Discover the Lakeshore Lifestyle
Step into a world of beauty and adventure with our unique collection of apparel, accessories, and digital products inspired by Michigan’s lakeshore. Join us in celebrating the vibrant essence of this lakeside paradise.
ABOUT
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This West MI Life was born on a trail, somewhere between a snack break and a toddler meltdown.
As a mom, realtor, and lifelong Michigan explorer, I’ve spent countless days walking the woods, combing beaches, and discovering hidden corners of the lakeshore with my kids in tow. Over time, these everyday adventures started to feel like something more — a way of life rooted in curiosity, slowness, and wild beauty. This brand is a love letter to that life.
It’s for the ones who know exactly where “the good beach” is. The ones who keep extra hoodies in the trunk. The ones raising little trail trekkers and shoreline shell collectors. The ones who feel most at home where the water meets the woods. This West MI Life is more than a logo — it’s a lifestyle. We create apparel, goods, and guides that celebrate the beauty of Michigan and the joy of exploring it together.
Thanks for wandering with us.
MISSION
This West MI Life exists to celebrate the beauty, simplicity, and adventure of everyday life along Michigan’s lakeshore. Through storytelling, community, and locally inspired merchandise, we help families reconnect with nature, explore hidden gems, and take pride in the place they call home — or love to visit.